Barbienomics: the reality of manufacturing

The breakdown of numbers from retail margin down can apply reasonable generically across other products:

"In rough numbers, the brand – Mattel’s trade mark, the Barbie name and design, the intellectual property - captured 40 per cent of the value. The retailer grabbed another 40 per cent. Parts and materials accounted for about 10 per cent. Logistics, moving Barbie from the factory to the shop, took six or seven per cent, leaving just three or four per cent for the assembly."