75% Royalty fee for Entrepreneurial Designers

The Swedes are a smart, progressive people and great designers.

Instead of the standard 2 to 5% royalty to the designer, often intertwined with strict exclusivity,  Claesson Koivisto Rune are proposing a new fee model through their Smaller Objects business. The full article is on Dezeen via this link.

This new model also marks a change in the balance of Risk vs Opportunity for designers and manufacturers.

Calibre of designers Nendo and Luca Nichetto

We will be watching this closely eager to see it flourish and succeed. More and more the shift of designers to becoming 'design entrepreneurs' is taking hold. Very exciting times!

Smaller Objects range

IKAREM's new cycling accessories brand 0+0 is officially here!

It's the first day of spring (here in the southern half of the world), so what better time to start a new cycling accessories brand!

Stay tuned for the first 0+0 product, called ripple, which will be released very soon!

Construction of the 0+0 website at www.zeropluszero.com.au is under way.

You will be able to follow updates through IKAREM or directly through 0+0 on Facebook, Instagram, Pinterest or Tumblr.

For now, here is the simplest logo symbol of a bicycle you are ever likely to see. Hope you like it!

0+0 cycling accessories

Apple Designer Jonathan Ive Gives Rare, Remarkable Interview

Rare and insightful interview with that guy…

And only a small design team of about 15 (whom have worked together for 15-20 years!)

And if Ive was in that Dezeen interview on copying IP:

“It’s theft,” he replies in a heartbeat, his eyes narrowing sharply. “What’s copied isn’t just a design, it’s thousands and thousands of hours of struggle.”


"Milan Is A Breeding Ground For People Who Copy Our Products"

Some great (or not so great) everyday horror stories of IP theft from a bunch of design superstars.

What a travesty Australia now has with the ‘Replica’ legalisation of IP theft!

Great article:


Barbienomics: the reality of manufacturing

The breakdown of numbers from retail margin down can apply reasonable generically across other products:

"In rough numbers, the brand – Mattel’s trade mark, the Barbie name and design, the intellectual property - captured 40 per cent of the value. The retailer grabbed another 40 per cent. Parts and materials accounted for about 10 per cent. Logistics, moving Barbie from the factory to the shop, took six or seven per cent, leaving just three or four per cent for the assembly."


Alex Wiltshire opinion column on wearable technology

Good article on the current status of design for wearable tech. Plus some advice for anyone designing in this space.

The success of wearable technology depends on aesthetics, but with designers failing to grasp the baton can Apple make a difference with Beats and Nike.


Objectified: A Documentary Film by Gary Hustwit

"Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.”